About Reel Strike Lure Co...
Our Story...
At Reel Strike Lure, we believe that everyone should have access to quality custom painted lures. We started our business in 1963 (ish), with the goal of providing our customers with the best products and service possible.
...a little more BS!
Our mission is to inspire you to get exactly what you are looking for in a custom painted lure. We want to be your go-to destination for all your custom lures, personal paint patterns, or one of our designs, whether you're a beginner or a seasoned pro.
